challenge

The discovery of WHY completely changed my view of not only brands, and people wo represented brands, but discovering my own WHY elevated my passion with not only work, but also my family, friends and my life. I began sharing this “why equals wow” concept with everyone. That’s what you do when you find something of value, you share it with people you love. My challenge soon became: How can this simple, powerful and actionable idea inspire brands and connect with people?

approach

Every brand, every team, every moment possible, I begin with WHY. Why are you excited about coming into work? Why is your brand different? Why do we pick one restaurant over another? Why does one team in the same company out-perform the other teams? Understanding the WHY Reasons connect the intellectual and emotional reasons to actionable results. Discovering these WHY answers can elevate you past your competition. Why reasons to believe, can connect your audience to products and brands for life. Why answers always lead you to WOW. My strategy to work and life always lead me to stronger connections with family, friends, clients, brands in a deep meaningful way, that can be seen and measured with success.

results

I have discovered, created, built, elevated, refreshed, restored, launched products, brands, inventions, campaigns, relationships and careers, with the understanding of asking simple questions that lead to big results. I have worked belong sides of industry giants, as well as start-ups with a big idea. The commonality and approach is always the same. There is always a “Why equals Wow” story, that leads you to a strategy and inspired idea that connects and activates others. Results can be measured by clicks, sales, attendance, performance, and of course the ROI. The value of understanding “Why equals Wow” delivers on every platform and can connect you to family, friends, clients and brands for life.