challenge

Lysol, a global brand and product, known for cleaning and disinfecting, is distributed by the reckitt corporation. The brand Is the leader in disinfecting and cleaning products, and boomed pre and post COVID-19. However, with a large surplus built up, post-Covid, the brand sought out innovative ways and NEW ideas to use & extend the brand.   

approach

The innovative process always begins with insight, trends, and utilizing a built-up network of influencers all over the globe. Once these experts are tapped for insights and POV’s, the innovation process began by extending experiments in-home & at the office of “USE of CURRENT PRODUCT.” Innovation came from a simple place & need to “WIPE YOUR SHOES OFF.”

results

Once the “UNMET COMSUMER NEED” was evaluated and understood, the innovation of a “SHOE TRAY & with inserts of WIPES” made it easy to clean off your shoes, before you put down on your floors what you have brought from the inside. This simple idea would generate the NEED for the SHOE TRAY and MORE WIPES to make every step a HEALTHY STEP for every home & business.